Social marketing and social change strategies and tools for health, well-being, and the environment /
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems tha...
Guardado en:
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
San Francisco, Calif. :
Jossey-Bass,
c2013.
|
| Edición: | 1st ed. |
| Materias: | |
| Acceso en línea: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares: Social marketing and social change
- Consumer-centric healthcare opportunities and challenges for providers /
- Marketing matters a guide for health care executives /
- Health financing revisited a practitioner's guide /
- Better ways to pay for health care /
- The financial and economic crises and their impact on health and social well-being /
- The economics of health equity