Social marketing and social change strategies and tools for health, well-being, and the environment /
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems tha...
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| Hovedforfatter: | |
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| Institution som forfatter: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
San Francisco, Calif. :
Jossey-Bass,
c2013.
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| Udgivelse: | 1st ed. |
| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Lignende værker: Social marketing and social change
- Consumer-centric healthcare opportunities and challenges for providers /
- Marketing matters a guide for health care executives /
- Health financing revisited a practitioner's guide /
- Better ways to pay for health care /
- The financial and economic crises and their impact on health and social well-being /
- The economics of health equity