Hospitality branding
Zapisane w:
| 1. autor: | |
|---|---|
| Korporacja: | |
| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
Ithaca :
Cornell University Press,
2012.
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| Seria: | Cornell hospitality management best practices
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| Hasła przedmiotowe: | |
| Dostęp online: | An electronic book accessible through the World Wide Web; click to view |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
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Spis treści:
- Hospitality marketing and branding : past and future
- Contemporary branding challenges
- Branding and the Internet
- Case study : Carnival Cruise Lines
- Global brand expansion
- Branding beyond borders
- Brand strategies
- Case study : Ritz-Carlton Bali
- Assessing brand equity
- Brand positioning
- Brand extensions and customer loyalty
- Case study : Taj hotels, resorts, and palaces
- Managing marketing relationships
- Franchising your brand
- Brand partnerships
- Case study : Groupon.