Anticipate know what your customers want before they do /

Guardat en:
Dades bibliogràfiques
Autor principal: Thomas, Bill, 1955-
Autor corporatiu: ebrary, Inc
Altres autors: Tobe, Jeff
Format: Electrònic eBook
Idioma:anglès
Publicat: Hoboken, N.J. : John Wiley & Sons, 2013.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • Strategy: creating and destroying customer value
  • Doing the right things for the wrong reasons
  • Not all customers are good customers
  • When customers speak who hears them?
  • Input is vital but involvement multiplies the value
  • It takes two
  • Customer focus is a process, not an event
  • Culture, the soft stuff is the hard stuff
  • Managing change, performance & talent
  • Leveraging your culture and value chain.