New vocabularies, old ideas culture, Irishness and the advertising industry /
Kaydedildi:
| Yazar: | |
|---|---|
| Müşterek Yazar: | |
| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Bern :
Peter Lang,
c2011.
|
| Seri Bilgileri: | Reimagining Ireland,
v. 22 |
| Konular: | |
| Online Erişim: | An electronic book accessible through the World Wide Web; click to view |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|
İçindekiler:
- The Irish advertising industry and internationalisation
- Advertising, Irishness and the nation brand
- The dodgy territory of Irishness
- Knowing what it means to be Irish
- The Smithwick's locals campaign.