New vocabularies, old ideas culture, Irishness and the advertising industry /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bern :
Peter Lang,
c2011.
|
| Series: | Reimagining Ireland,
v. 22 |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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MARC
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| 008 | 101202s2011 sz sb 001 0 eng d | ||
| 010 | |z 2010048592 | ||
| 020 | |z 9783039119783 (pbk. : alk. paper) | ||
| 020 | |z 3039119788 (pbk. : alk. paper) | ||
| 020 | |z 9783039119783 | ||
| 020 | |z 9783035300857 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10600441 | ||
| 035 | |a (OCoLC)812911888 | ||
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| 050 | 1 | 4 | |a HF5823 |b .O26 2011eb |
| 082 | 0 | 4 | |a 659.109417 |2 22 |
| 100 | 1 | |a O'Boyle, Neil. | |
| 245 | 1 | 0 | |a New vocabularies, old ideas |h [electronic resource] : |b culture, Irishness and the advertising industry / |c Neil O'Boyle. |
| 260 | |a Bern : |b Peter Lang, |c c2011. | ||
| 300 | |a xiv, 217 p. | ||
| 440 | 0 | |a Reimagining Ireland, |x 1662-9094 ; |v v. 22 | |
| 504 | |a Includes bibliographical references (p. [185]-208) and index. | ||
| 505 | 0 | |a The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Advertising |z Ireland. | |
| 650 | 0 | |a National characteristics, Irish. | |
| 650 | 0 | |a Civilization, Modern |x Irish influences. | |
| 650 | 0 | |a Culture and globalization. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10600441 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 145497 |d 145497 | ||