Strategic marketing in tourism services
Gardado en:
| Autor Corporativo: | |
|---|---|
| Outros autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Bingley, U.K. :
Emerald,
2012.
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| Edición: | 1st ed. |
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Table of Contents:
- pt. 1. Target marketing
- pt. 2. Branding
- pt. 3. Relationship marketing
- pt. 4. Experiential marketing
- pt. 5. E-marketing.