Strategic marketing in tourism services
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| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald,
2012.
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 120625s2012 enka sb 001 0 eng d | ||
| 020 | |z 9781780520704 | ||
| 020 | |z 9781780520711 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10571118 | ||
| 035 | |a (OCoLC)795632066 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a G155.A1 |b S77 2012eb |
| 245 | 0 | 0 | |a Strategic marketing in tourism services |h [electronic resource] / |c edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith. |
| 250 | |a 1st ed. | ||
| 260 | |a Bingley, U.K. : |b Emerald, |c 2012. | ||
| 300 | |a xl, 377 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Tourism |x Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Tsiotsou, Rodoula H. | |
| 700 | 1 | |a Goldsmith, Ronald E. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10571118 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 139351 |d 139351 | ||