Okładka

Anime's media mix franchising toys and characters in Japan /

Zapisane w:
1. autor: Steinberg, Marc, 1977-
Korporacja: ebrary, Inc
Format: Elektroniczne E-book
Język:angielski
Wydane: Minneapolis : University of Minnesota Press, 2012.
Hasła przedmiotowe:
Character merchandising > Japan.
Character toys > Japan.
Cartoon characters > Japan.
Comic strip characters > Japan.
Animated television programs > Japan > History and criticism.
Animated films > Japan > History and criticism.
Comic books, strips, etc. > Japan > History and criticism.
Electronic books.
Dostęp online:An electronic book accessible through the World Wide Web; click to view
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Spis treści:
  • Introduction: rethinking convergence in Japan
  • Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
  • Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
  • Material communication and the mass media toy
  • Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
  • Character, world, consumption.

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