Anime's media mix franchising toys and characters in Japan /

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Detalhes bibliográficos
Autor principal: Steinberg, Marc, 1977-
Autor Corporativo: ebrary, Inc
Formato: Recurso Eletrônico livro eletrônico
Idioma:inglês
Publicado em: Minneapolis : University of Minnesota Press, 2012.
Assuntos:
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • Introduction: rethinking convergence in Japan
  • Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
  • Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
  • Material communication and the mass media toy
  • Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
  • Character, world, consumption.