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Anime's media mix franchising toys and characters in Japan /

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Detalhes bibliográficos
Autor principal:	Steinberg, Marc, 1977-
Autor Corporativo:	ebrary, Inc
Formato:	Recurso Eletrônico livro eletrônico
Idioma:	inglês
Publicado em:	Minneapolis : University of Minnesota Press, 2012.
Assuntos:	Character merchandising > Japan. Character toys > Japan. Cartoon characters > Japan. Comic strip characters > Japan. Animated television programs > Japan > History and criticism. Animated films > Japan > History and criticism. Comic books, strips, etc. > Japan > History and criticism. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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Sumário:

Introduction: rethinking convergence in Japan
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
Material communication and the mass media toy
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
Character, world, consumption.