Anime's media mix franchising toys and characters in Japan /

Anime's media mix franchising toys and characters in Japan /

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Bibliographic Details
Main Author: Steinberg, Marc, 1977-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Minneapolis : University of Minnesota Press, 2012.
Subjects:
Character merchandising > Japan.
Character toys > Japan.
Cartoon characters > Japan.
Comic strip characters > Japan.
Animated television programs > Japan > History and criticism.
Animated films > Japan > History and criticism.
Comic books, strips, etc. > Japan > History and criticism.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Introduction: rethinking convergence in Japan
  • Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
  • Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
  • Material communication and the mass media toy
  • Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
  • Character, world, consumption.

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