Anime's media mix franchising toys and characters in Japan /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Minneapolis :
University of Minnesota Press,
2012.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 0000148124 | ||
| 005 | 20171002062130.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 110801s2012 mnua sb 001 0 eng d | ||
| 010 | |z 2011031800 | ||
| 020 | |z 9780816675494 (hc alk. paper) | ||
| 020 | |z 9780816675500 (pb alk. paper) | ||
| 020 | |z 9780816680238 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10555668 | ||
| 035 | |a (OCoLC)794492279 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 043 | |a a-ja--- | ||
| 050 | 1 | 4 | |a HF5415.17 |b .S74 2012eb |
| 082 | 0 | 4 | |a 381/.45791453 |2 23 |
| 100 | 1 | |a Steinberg, Marc, |d 1977- | |
| 245 | 1 | 0 | |a Anime's media mix |h [electronic resource] : |b franchising toys and characters in Japan / |c Marc Steinberg. |
| 260 | |a Minneapolis : |b University of Minnesota Press, |c 2012. | ||
| 300 | |a xvii, 314 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Character merchandising |z Japan. | |
| 650 | 0 | |a Character toys |z Japan. | |
| 650 | 0 | |a Cartoon characters |z Japan. | |
| 650 | 0 | |a Comic strip characters |z Japan. | |
| 650 | 0 | |a Animated television programs |z Japan |x History and criticism. | |
| 650 | 0 | |a Animated films |z Japan |x History and criticism. | |
| 650 | 0 | |a Comic books, strips, etc. |z Japan |x History and criticism. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10555668 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 137273 |d 137273 | ||