Jugaad innovation think frugal, be flexible, generate breakthrough growth /

"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation...

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Bibliographic Details

Main Author:	Radjou, Navi
Corporate Author:	ebrary, Inc
Other Authors:	Prabhu, Jaideep C., Ahuja, Simone
Format:	Electronic eBook
Language:	English
Published:	San Francisco : Jossey-Bass, 2012.
Edition:	1st ed.
Subjects:	Technological innovations > Case studies. Adaptability (Psychology) > Case studies. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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