Advertising management /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1987.
|
| Ausgabe: | 3rd ed. |
| Schlagworte: | |
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| 050 | 0 | 0 | |a HF5823 |b .A13 1987 |a HF5823 |b .A13 |
| 082 | 0 | |a 659.1 |2 19 | |
| 100 | 1 | 0 | |a Aaker, David A. |
| 245 | 1 | 0 | |a Advertising management / |c David A. Aaker, John G. Myers. |
| 250 | |a 3rd ed. | ||
| 260 | 0 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1987. | |
| 300 | |a xii, 564 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographies and index. | ||
| 650 | 0 | |a Advertising |x Management. | |
| 700 | 1 | 0 | |a Myers, John G., |d 1933-. |
| 908 | |a 060628 | ||
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| 995 | |a Daystar | ||
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