Advertising management /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1987.
|
| Edition: | 3rd ed. |
| Subjects: | |
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|---|---|---|---|
| 001 | 0000025257 | ||
| 005 | 20171002015836.0 | ||
| 008 | 860730s1987 njua b 00110 eng | ||
| 010 | |a 86020520 | ||
| 020 | |a 0130160490 | ||
| 035 | |a 86020520 | ||
| 040 | |a Daystar |d BNjogu | ||
| 050 | 0 | 0 | |a HF5823 |b .A13 1987 |a HF5823 |b .A13 |
| 082 | 0 | |a 659.1 |2 19 | |
| 100 | 1 | 0 | |a Aaker, David A. |
| 245 | 1 | 0 | |a Advertising management / |c David A. Aaker, John G. Myers. |
| 250 | |a 3rd ed. | ||
| 260 | 0 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1987. | |
| 300 | |a xii, 564 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographies and index. | ||
| 650 | 0 | |a Advertising |x Management. | |
| 700 | 1 | 0 | |a Myers, John G., |d 1933-. |
| 908 | |a 060628 | ||
| 942 | |c G | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5823_000000000000000_A13_1987 |7 0 |9 21078 |a DUA |b DUA |c GC |d 2017-09-28 |l 0 |o HF5823.A13 1987 |p BK012340 |r 2017-09-28 00:00:00 |w 2017-09-28 |x 19230 |y G | ||
| 995 | |a Daystar | ||
| 999 | |c 13322 |d 13322 | ||