Cita APA (7th ed.)
Aaker, D. A., & Myers, J. G. (1987). Advertising management (3rd ed.). Prentice-Hall.
Cita Chicago (17th ed.)
Aaker, David A., i John G. Myers. Advertising Management. 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1987.
Cita MLA (9th ed.)
Aaker, David A., i John G. Myers. Advertising Management. 3rd ed. Prentice-Hall, 1987.
Atenció: Aquestes cites poden no estar 100% correctes.