Advertising : its role in modern marketing /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dryden Press,
c1986.
|
| Edition: | 6th ed. |
| Series: | Dryden Press series in marketing
|
| Subjects: | |
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MARC
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| 100 | 1 | 0 | |a Dunn, S. Watson |q (Samuel Watson), |d 1918-. |
| 245 | 1 | 0 | |a Advertising : |b its role in modern marketing / |c S. Watson Dunn, Arnold M. Barban. |
| 250 | |a 6th ed. | ||
| 260 | 0 | |a Chicago : |b Dryden Press, |c c1986. | |
| 300 | |a xxviii, 802 p., [8] p. of plates : |b ill. (some col.) ; |c 25 cm. | ||
| 440 | 0 | |a Dryden Press series in marketing | |
| 504 | |a Includes bibliographies and index. | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | 0 | |a Barban, Arnold M. |
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