Advertising : its role in modern marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dryden Press,
c1986.
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| Edition: | 6th ed. |
| Series: | Dryden Press series in marketing
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| Subjects: | |
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| Physical Description: | xxviii, 802 p., [8] p. of plates : ill. (some col.) ; 25 cm. |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0030016738 |