Creative strategy in advertising.
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Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Australia :
Wadsworth,
c2005.
|
Edition: | 8th ed. |
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MARC
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100 | 1 | 0 | |a Jewler, A. Jerome. |
245 | 1 | 0 | |a Creative strategy in advertising. |
250 | |a 8th ed. | ||
260 | 0 | |a Australia : |b Wadsworth, |c c2005. | |
300 | |a xvi, 336p. : |b ill. ; |c 24 cm. | ||
500 | |a Includes index. | ||
504 | |a Bibliography: p. 293-294. | ||
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