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Leading the narrative the case for strategic communication /

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Autor principal: Eder, Mari K.
Autor Corporativo: ebrary, Inc
Formato: Recurso Eletrônico livro eletrônico
Idioma:inglês
Publicado em: Annapolis, Md. : Naval Institute Press, 2011.
Assuntos:
Armed Forces and mass media > United States.
Communication policy > United States.
United States > Armed Forces > Public relations.
Electronic books.
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • Military media relations
  • Crisis communication and conflict storytelling
  • Strategic communication and the battle of ideas
  • Toward strategic communication
  • The missing element: strategic communication
  • The golden thread: building champions and connections
  • The toxic information environment
  • The cowboy and the soldier: military communication ethics
  • The cable, the dish, and the blog: media communication ethics
  • Challenge to change: developing leaders for the twenty-first century.

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