Leading the narrative the case for strategic communication /
-д хадгалсан:
Үндсэн зохиолч: | |
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Байгууллагын зохиогч: | |
Формат: | Цахим Цахим ном |
Хэл сонгох: | англи |
Хэвлэсэн: |
Annapolis, Md. :
Naval Institute Press,
2011.
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Нөхцлүүд: | |
Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Агуулга:
- Military media relations
- Crisis communication and conflict storytelling
- Strategic communication and the battle of ideas
- Toward strategic communication
- The missing element: strategic communication
- The golden thread: building champions and connections
- The toxic information environment
- The cowboy and the soldier: military communication ethics
- The cable, the dish, and the blog: media communication ethics
- Challenge to change: developing leaders for the twenty-first century.