Leading the narrative the case for strategic communication /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Annapolis, Md. :
Naval Institute Press,
2011.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Military media relations
- Crisis communication and conflict storytelling
- Strategic communication and the battle of ideas
- Toward strategic communication
- The missing element: strategic communication
- The golden thread: building champions and connections
- The toxic information environment
- The cowboy and the soldier: military communication ethics
- The cable, the dish, and the blog: media communication ethics
- Challenge to change: developing leaders for the twenty-first century.