Leading the narrative the case for strategic communication /

Saved in:
Bibliographic Details
Main Author: Eder, Mari K.
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Annapolis, Md. : Naval Institute Press, 2011.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000 a 4500
001 0000143361
005 20171002061843.0
006 m u
007 cr cn|||||||||
008 110613s2011 mdua sb 001 0 eng d
010 |z  2011024316 
020 |z 9781612510477 
020 |z 9781612510699 (e-book) 
035 |a (CaPaEBR)ebr10517239 
035 |a (OCoLC)772592971 
040 |a CaPaEBR  |c CaPaEBR 
043 |a n-us--- 
050 1 4 |a P96.A752  |b U6 2011eb 
082 0 4 |a 355.3/420973  |2 23 
100 1 |a Eder, Mari K. 
245 1 0 |a Leading the narrative  |h [electronic resource] :  |b the case for strategic communication /  |c Mari K. Eder. 
260 |a Annapolis, Md. :  |b Naval Institute Press,  |c 2011. 
300 |a x, 126 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2012.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Armed Forces and mass media  |z United States. 
650 0 |a Communication policy  |z United States. 
651 0 |a United States  |x Armed Forces  |x Public relations. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10517239  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 132510  |d 132510