Leading the narrative the case for strategic communication /
Zapisane w:
| 1. autor: | |
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| Korporacja: | |
| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
Annapolis, Md. :
Naval Institute Press,
2011.
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| Hasła przedmiotowe: | |
| Dostęp online: | An electronic book accessible through the World Wide Web; click to view |
| Etykiety: |
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MARC
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| 010 | |z 2011024316 | ||
| 020 | |z 9781612510477 | ||
| 020 | |z 9781612510699 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10517239 | ||
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| 050 | 1 | 4 | |a P96.A752 |b U6 2011eb |
| 082 | 0 | 4 | |a 355.3/420973 |2 23 |
| 100 | 1 | |a Eder, Mari K. | |
| 245 | 1 | 0 | |a Leading the narrative |h [electronic resource] : |b the case for strategic communication / |c Mari K. Eder. |
| 260 | |a Annapolis, Md. : |b Naval Institute Press, |c 2011. | ||
| 300 | |a x, 126 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2012. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Armed Forces and mass media |z United States. | |
| 650 | 0 | |a Communication policy |z United States. | |
| 651 | 0 | |a United States |x Armed Forces |x Public relations. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10517239 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 132510 |d 132510 | ||