The marketer's handbook reassessing marketing techniques for modern business /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K :
Wiley,
2011.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 110225s2011 enka sb 001 0 eng d | ||
| 010 | |z 2011007563 | ||
| 020 | |z 9780470746875 | ||
| 020 | |z 9781119973522 | ||
| 020 | |z 9781119978503 | ||
| 020 | |z 9781119978510 | ||
| 035 | |a (CaPaEBR)ebr10510707 | ||
| 035 | |a (OCoLC)756496460 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415 |b .Y7917 2011eb |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Young, Laurie, |d 1955- | |
| 245 | 1 | 4 | |a The marketer's handbook |h [electronic resource] : |b reassessing marketing techniques for modern business / |c Laurie Young. |
| 260 | |a Chichester, West Sussex, U.K : |b Wiley, |c 2011. | ||
| 300 | |a xix, 494 p. : |b ill. | ||
| 504 | |a Includes bibliographical references(p. [469]-477) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Industrial management. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10510707 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 130998 |d 130998 | ||