Consumer behavior : implications for marketing strategy /
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Plano, Tex. :
Business Publications,
c1983.
|
Edition: | Rev. ed. |
Subjects: | |
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MARC
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082 | 0 | |a 658.8/342 |2 19 | |
100 | 1 | 0 | |a Hawkins, Del I. |
245 | 1 | 0 | |a Consumer behavior : |b implications for marketing strategy / |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
250 | |a Rev. ed. | ||
260 | 0 | |a Plano, Tex. : |b Business Publications, |c c1983. | |
300 | |a xx, 645 p. : |b ill. ; |c 24 cm. | ||
504 | |a Includes bibliographical references and indexes. | ||
650 | 0 | |a Consumer behavior |z United States. | |
650 | 0 | |a Consumers |z United States. | |
650 | 0 | |a Market surveys |z United States. | |
700 | 1 | 0 | |a Best, Roger J. |
700 | 1 | 0 | |a Coney, Kenneth A. |
908 | |a 060627 | ||
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