Consumer behavior : implications for marketing strategy /

Consumer behavior : implications for marketing strategy /

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Bibliographic Details
Main Author: Hawkins, Del I.
Other Authors: Best, Roger J., Coney, Kenneth A.
Format: Book
Language:English
Published: Plano, Tex. : Business Publications, c1983.
Edition:Rev. ed.
Subjects:
Consumer behavior > United States.
Consumers > United States.
Market surveys > United States.
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Description
Physical Description:xx, 645 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0256028710

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