The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /

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Bibliographic Details
Main Author: Salinas, Gabriela
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009.
Subjects:
Branding (Marketing)
Brand name products.
Valuation.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:xxviii, 420 p. : ill.
Bibliography:Includes bibliographical references and index.

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