The accidental library marketer
Збережено в:
| Автор: | |
|---|---|
| Співавтор: | |
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Medford, N.J. :
Information Today,
c2009.
|
| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
Зміст:
- How and why people become accidental marketers
- Starting with the basics of communication
- Assessing your current situation
- Using demographic, geographic, and census data
- What marketing experts think is most important
- Getting administrators, managers, and staff to buy in
- Making evidence-based decisions with administrators
- Don't shy away from statistics
- Understanding the cycle of true marketing
- Writing your formal plans
- Basic rules for producing good promotional materials
- Getting the message out
- Using your website for public relations and outreach
- Finally, the fun stuff.