The principles of Islamic marketing
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Burlington, Vt. :
Gower,
c2011.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- Understanding Islamic marketing
- Islamic business ideals
- Markets and marketing in Islam
- The Islamic marketing mix
- The Islamic product
- The Islamic pricing practices
- Islamic promotions
- Islamic logistics (Halal logistics)
- Issues in Islamic marketing
- The Muslim consumer
- Islamic branding 1 : concepts and background
- Islamic branding 2 : brands as deeds
- Islamic hospitality.