The principles of Islamic marketing
Saved in:
| 主要作者: | |
|---|---|
| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Burlington, Vt. :
Gower,
c2011.
|
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
书本目录:
- Understanding Islamic marketing
- Islamic business ideals
- Markets and marketing in Islam
- The Islamic marketing mix
- The Islamic product
- The Islamic pricing practices
- Islamic promotions
- Islamic logistics (Halal logistics)
- Issues in Islamic marketing
- The Muslim consumer
- Islamic branding 1 : concepts and background
- Islamic branding 2 : brands as deeds
- Islamic hospitality.