Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
London :
Kogan Page,
2005.
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| Έκδοση: | 3rd ed. |
| Θέματα: | |
| Ετικέτες: |
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Παρόμοια τεκμήρια: Corporate reputation, the brand & the bottomline :
- Trust the brand corporate reputation management in private banking /
- Investigating the role of employees in corporate reputation management a case of Kenya Power and Lighting company
- The effect of media framing of organizational story on corporate reputation : a case of Kengen /
- Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
- Corporate reputation managing opportunities and threats /
- The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /