Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor /
"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during...
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
New York :
Wiley,
2011.
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| Edición: | 2nd ed. |
| Materias: | |
| Acceso en línea: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
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Tabla de Contenidos:
- pt. 1. Introduction
- pt. 2. The external analysis.