Branding and advertising
Guardat en:
| Autor corporatiu: | |
|---|---|
| Altres autors: | , |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
[Copenhagen] : Herndon, VA :
Copenhagen Business School Press ; Distribution, North America, Copenhagen Business School Press Books International,
2003.
|
| Edició: | 1st ed. |
| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetes: |
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| 007 | cr cn||||||||| | ||
| 008 | 031219s2003 dk a sb 000 0 eng d | ||
| 020 | |z 9788763001182 | ||
| 020 | |z 8763001187 | ||
| 035 | |a (CaPaEBR)ebr10465560 | ||
| 035 | |a (OCoLC)774280262 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5821 |b .B73 2003eb |
| 245 | 0 | 0 | |a Branding and advertising |h [electronic resource] / |c edited by Flemming Hansen & Lars Bech Christensen. |
| 250 | |a 1st ed. | ||
| 260 | |a [Copenhagen] : |b Copenhagen Business School Press ; |a Herndon, VA : |b Distribution, North America, Copenhagen Business School Press Books International, |c 2003. | ||
| 300 | |a 473 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 410-469). | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Brand name products. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Hansen, Flemming, |c Prof. | |
| 700 | 1 | |a Christensen, Lars Bech. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10465560 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 122590 |d 122590 | ||