Branding and advertising

Branding and advertising

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Hansen, Flemming, Prof, Christensen, Lars Bech
Format: Electronic eBook
Language:English
Published: [Copenhagen] : Herndon, VA : Copenhagen Business School Press ; Distribution, North America, Copenhagen Business School Press Books International, 2003.
Edition:1st ed.
Subjects:
Advertising.
Brand name products.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:473 p. : ill.
Bibliography:Includes bibliographical references (p. 410-469).

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