Money games profiting from the convergence of sports and entertainment /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Stanford, Calif. :
Stanford Business Books,
2011.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Television content
- Video gaming
- Athlete branding
- The Internet
- Mobile technology
- Gambling
- Sports anchored development
- Venue technology
- Corporate marketing.