Principles of marketing
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai :
Himalaya Pub. House,
2010.
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| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- unit 1. Marketing and core concepts
- unit 2. Marketing environment (micro & macro)
- unit 3. Developing the marketing mix-II (indirect & price)
- unit 4. Developing the marketing mix-II (promotion & distribution)
- unit 5. Marketing in the digital age.