Principles of marketing

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Bibliographic Details
Main Author: Hundekar, S. G.
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Mumbai : Himalaya Pub. House, 2010.
Edition:Rev. ed.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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035 |a (OCoLC)696318821 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415  |b .H86 2010eb 
100 1 |a Hundekar, S. G. 
245 1 0 |a Principles of marketing  |h [electronic resource] /  |c S.G. Hundekar. 
250 |a Rev. ed. 
260 |a Mumbai :  |b Himalaya Pub. House,  |c 2010. 
300 |a 209 p. :  |b ill. 
500 |a "First edition." 
505 0 |a unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2010.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Marketing. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10415387  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 114599  |d 114599