Applications in basic marketing : clippings from the popular business press /

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	McCarthy, E. Jerome
Format:	Book
Language:	English
Published:	New York : McGraw- Hill, 2005.
Subjects:	Marketing. Marketing > Management.
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245		\|a Applications in basic marketing : \|b clippings from the popular business press / \|c William D. Perreault.
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300		\|a vii, 214 p : \|b ill ; \|c cm.
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