Perreault, W. D., & McCarthy, E. J. (2005). Applications in basic marketing: Clippings from the popular business press. McGraw- Hill.
Citação norma ChicagoPerreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. New York: McGraw- Hill, 2005.
Citação norma MLAPerreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. McGraw- Hill, 2005.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.