Perreault, W. D., & McCarthy, E. J. (2005). Applications in basic marketing: Clippings from the popular business press. McGraw- Hill.
Citace podle Chicago (17th ed.)Perreault, William D., a E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. New York: McGraw- Hill, 2005.
Citace podle MLA (9th ed.)Perreault, William D., a E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. McGraw- Hill, 2005.
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