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Storytelling-case archetype decoding and assignment manual (SCADAM) /

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Main Authors: Woodside, Arch G. (Author), Sood, Suresh C. (Author)
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Bingley, [England] : Emerald, 2016.
Udgivelse:First edition.
Serier:Advances in culture, tourism and hospitality research ; Volume 11.
Fag:
Jung, C. G. > (Carl Gustav), > 1875-1961.
Consumer behavior.
Marketing > Psychological aspects.
Consumers > Attitudes.
Archetype (Psychology)
Electronic books.
Online adgang:An electronic book accessible through the World Wide Web; click to view
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Fysisk beskrivelse:1 online resource (389 pages).
Bibliografi:Includes bibliographical references.
ISBN:9781785602160 (e-book)
ISSN:1871-3173 ;
1871-3173

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