Brand, identity and corporate reputation /
Sparad:
Övriga skapare: | Lim, Ming (Utgivare, redaktör, sammanställare), Machado, Joana Cesar (Utgivare, redaktör, sammanställare), Iglesias, Oriol (Utgivare, redaktör, sammanställare) |
---|---|
Materialtyp: | Elektronisk E-bok |
Språk: | engelska |
Publicerad: |
[Bradford, West Yorkshire, England] :
Emerald,
[2015]
|
Serie: | Marketing Intelligence & Planning,
Volume 33 Number 2 |
Ämnen: | |
Länkar: | An electronic book accessible through the World Wide Web; click to view |
Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
Liknande verk
The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
av: Kuria, N. Wairimu
Publicerad: (2010)
av: Kuria, N. Wairimu
Publicerad: (2010)
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
av: Hatch, Mary Jo
Publicerad: (2008)
av: Hatch, Mary Jo
Publicerad: (2008)
How to measure and manage your corporate reputation
av: Hannington, Terry
Publicerad: (2004)
av: Hannington, Terry
Publicerad: (2004)
Corporate reputation managing opportunities and threats /
Publicerad: (2011)
Publicerad: (2011)
Corporate branding in Facebook fan pages : ideas for improving your brand value /
av: Zamith Brito, Eliane Pereira, et al.
Publicerad: (2015)
av: Zamith Brito, Eliane Pereira, et al.
Publicerad: (2015)
Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
av: Haywood, Roger
Publicerad: (2005)
av: Haywood, Roger
Publicerad: (2005)
Designing B2B brands lessons from Deloitte and 182,000 brand managers /
av: Martinez Onaindia, Carlos
Publicerad: (2013)
av: Martinez Onaindia, Carlos
Publicerad: (2013)
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
av: J., Tatiana Soto
Publicerad: (2008)
av: J., Tatiana Soto
Publicerad: (2008)
Brand, organizational identity and reputation in SMEs an overview /
Publicerad: (2007)
Publicerad: (2007)
Brand anarchy managing corporate reputation /
av: Earl, Steve
Publicerad: (2012)
av: Earl, Steve
Publicerad: (2012)
Connective branding building brand equity in a demanding world /
av: Fisher-Buttinger, Claudia
Publicerad: (2008)
av: Fisher-Buttinger, Claudia
Publicerad: (2008)
Trust the brand corporate reputation management in private banking /
av: Knipp, Verena A.
Publicerad: (2009)
av: Knipp, Verena A.
Publicerad: (2009)
Employer brand management : practical lessons from the world's leading employers /
av: Mosley, Richard, 1964-
Publicerad: (2014)
av: Mosley, Richard, 1964-
Publicerad: (2014)
Corporate cultures and global brands
Publicerad: (2004)
Publicerad: (2004)
Basics of branding : a practical guide for managers /
av: Gronlund, Jay
Publicerad: (2013)
av: Gronlund, Jay
Publicerad: (2013)
Brand Hollywood /
av: Grainage, Paul
Publicerad: (2008)
av: Grainage, Paul
Publicerad: (2008)
Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
av: Makuyu-Mwania, Linda Nkirote
Publicerad: (2007)
av: Makuyu-Mwania, Linda Nkirote
Publicerad: (2007)
Handbook of brand relationships
Publicerad: (2009)
Publicerad: (2009)
European business and brand building
Publicerad: (2012)
Publicerad: (2012)
You are the brand
av: Adubato, Steve
Publicerad: (2011)
av: Adubato, Steve
Publicerad: (2011)
Perspectives on branding
av: Miletsky, Jason I.
Publicerad: (2009)
av: Miletsky, Jason I.
Publicerad: (2009)
Brand Bible the complete guide to building, designing, and sustaining brands /
Publicerad: (2012)
Publicerad: (2012)
Igniting the brand strategies that have shot brands to success /
av: Cahill, Jonathan
Publicerad: (2008)
av: Cahill, Jonathan
Publicerad: (2008)
Rethinking prestige branding : secrets of the ueber-brands /
av: Schaefer, Wolfgang, et al.
Publicerad: (2015)
av: Schaefer, Wolfgang, et al.
Publicerad: (2015)
Brand zero : the complete branding guide for start-ups /
av: Tai, Jacky
Publicerad: (2014)
av: Tai, Jacky
Publicerad: (2014)
Romancing the brand : how brands create strong, intimate relationships with customers /
av: Halloran, Tim, 1969-
Publicerad: (2014)
av: Halloran, Tim, 1969-
Publicerad: (2014)
Brand management
Publicerad: (2008)
Publicerad: (2008)
Handbook of brand semiotics /
Publicerad: (2015)
Publicerad: (2015)
60-minute brand strategist the essential brand book for marketing professionals /
av: Mootee, Idris, 1958-
Publicerad: (2013)
av: Mootee, Idris, 1958-
Publicerad: (2013)
What great brands do : the seven brand-building principles that separate the best from the rest /
av: Yohn, Denise Lee, 1967-
Publicerad: (2014)
av: Yohn, Denise Lee, 1967-
Publicerad: (2014)
The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
av: Salinas, Gabriela
Publicerad: (2009)
av: Salinas, Gabriela
Publicerad: (2009)
Managing corporate reputation a specially commissioned report /
av: Dalton, John M., 1942-
Publicerad: (2003)
av: Dalton, John M., 1942-
Publicerad: (2003)
The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
av: Mathieson, Rick
Publicerad: (2010)
av: Mathieson, Rick
Publicerad: (2010)
The experience effect engage your customers with a consistent and memorable brand experience /
av: Joseph, Jim, 1963-
Publicerad: (2010)
av: Joseph, Jim, 1963-
Publicerad: (2010)
The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
av: Githinji, Kennedy Gakuru
Publicerad: (2011)
av: Githinji, Kennedy Gakuru
Publicerad: (2011)
Retail marketing and branding a definitive guide to maximizing ROI /
av: Perrey, Jesko
Publicerad: (2011)
av: Perrey, Jesko
Publicerad: (2011)
Retail marketing and branding a definitive guide to maximizing ROI /
av: Perrey, Jesko
Publicerad: (2013)
av: Perrey, Jesko
Publicerad: (2013)
Corporate social responsibility, governance and corporate reputation
av: Gottschalk, Petter, 1950-
Publicerad: (2011)
av: Gottschalk, Petter, 1950-
Publicerad: (2011)
Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
av: Vincent, Laurence
Publicerad: (2012)
av: Vincent, Laurence
Publicerad: (2012)
Corporate community relations the principle of the neighbor of choice /
av: Burke, Edmund M.
Publicerad: (1999)
av: Burke, Edmund M.
Publicerad: (1999)
Liknande verk
-
The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
av: Kuria, N. Wairimu
Publicerad: (2010) -
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
av: Hatch, Mary Jo
Publicerad: (2008) -
How to measure and manage your corporate reputation
av: Hannington, Terry
Publicerad: (2004) -
Corporate reputation managing opportunities and threats /
Publicerad: (2011) -
Corporate branding in Facebook fan pages : ideas for improving your brand value /
av: Zamith Brito, Eliane Pereira, et al.
Publicerad: (2015)