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Brand, identity and corporate reputation /

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Bibliográfalaš dieđut
Eará dahkkit:	Lim, Ming (Doaimmaheaddji), Machado, Joana Cesar (Doaimmaheaddji), Iglesias, Oriol (Doaimmaheaddji)
Materiálatiipa:	Elektrovnnalaš E-girji
Giella:	eaŋgalasgiella
Almmustuhtton:	[Bradford, West Yorkshire, England] : Emerald, [2015]
Ráidu:	Marketing Intelligence & Planning, Volume 33 Number 2
Fáttát:	Branding (Marketing) Business communication. Corporate image. Corporations > Public relations. Electronic books.
Liŋkkat:	An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
Dahkki: Kuria, N. Wairimu
Almmustuhtton: (2010)

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
Dahkki: Hatch, Mary Jo
Almmustuhtton: (2008)

How to measure and manage your corporate reputation
Dahkki: Hannington, Terry
Almmustuhtton: (2004)

Corporate reputation managing opportunities and threats /
Almmustuhtton: (2011)

Corporate branding in Facebook fan pages : ideas for improving your brand value /
Dahkki: Zamith Brito, Eliane Pereira, et al.
Almmustuhtton: (2015)

Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
Dahkki: Haywood, Roger
Almmustuhtton: (2005)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
Dahkki: Martinez Onaindia, Carlos
Almmustuhtton: (2013)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Dahkki: J., Tatiana Soto
Almmustuhtton: (2008)

Brand, organizational identity and reputation in SMEs an overview /
Almmustuhtton: (2007)

Brand anarchy managing corporate reputation /
Dahkki: Earl, Steve
Almmustuhtton: (2012)

Trust the brand corporate reputation management in private banking /
Dahkki: Knipp, Verena A.
Almmustuhtton: (2009)

Connective branding building brand equity in a demanding world /
Dahkki: Fisher-Buttinger, Claudia
Almmustuhtton: (2008)

Employer brand management : practical lessons from the world's leading employers /
Dahkki: Mosley, Richard, 1964-
Almmustuhtton: (2014)

Corporate cultures and global brands
Almmustuhtton: (2004)

Basics of branding : a practical guide for managers /
Dahkki: Gronlund, Jay
Almmustuhtton: (2013)

Brand Hollywood /
Dahkki: Grainage, Paul
Almmustuhtton: (2008)

Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
Dahkki: Makuyu-Mwania, Linda Nkirote
Almmustuhtton: (2007)

Handbook of brand relationships
Almmustuhtton: (2009)

European business and brand building
Almmustuhtton: (2012)

You are the brand
Dahkki: Adubato, Steve
Almmustuhtton: (2011)

Perspectives on branding
Dahkki: Miletsky, Jason I.
Almmustuhtton: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Almmustuhtton: (2012)

Igniting the brand strategies that have shot brands to success /
Dahkki: Cahill, Jonathan
Almmustuhtton: (2008)

Rethinking prestige branding : secrets of the ueber-brands /
Dahkki: Schaefer, Wolfgang, et al.
Almmustuhtton: (2015)

Brand zero : the complete branding guide for start-ups /
Dahkki: Tai, Jacky
Almmustuhtton: (2014)

Romancing the brand : how brands create strong, intimate relationships with customers /
Dahkki: Halloran, Tim, 1969-
Almmustuhtton: (2014)

Brand management
Almmustuhtton: (2008)

Handbook of brand semiotics /
Almmustuhtton: (2015)

60-minute brand strategist the essential brand book for marketing professionals /
Dahkki: Mootee, Idris, 1958-
Almmustuhtton: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
Dahkki: Yohn, Denise Lee, 1967-
Almmustuhtton: (2014)

Managing corporate reputation a specially commissioned report /
Dahkki: Dalton, John M., 1942-
Almmustuhtton: (2003)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
Dahkki: Salinas, Gabriela
Almmustuhtton: (2009)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
Dahkki: Mathieson, Rick
Almmustuhtton: (2010)

The experience effect engage your customers with a consistent and memorable brand experience /
Dahkki: Joseph, Jim, 1963-
Almmustuhtton: (2010)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
Dahkki: Githinji, Kennedy Gakuru
Almmustuhtton: (2011)

Corporate social responsibility, governance and corporate reputation
Dahkki: Gottschalk, Petter, 1950-
Almmustuhtton: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
Dahkki: Perrey, Jesko
Almmustuhtton: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
Dahkki: Perrey, Jesko
Almmustuhtton: (2011)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
Dahkki: Vincent, Laurence
Almmustuhtton: (2012)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
Dahkki: Mbalya, Richard
Almmustuhtton: (2010)