Brand, identity and corporate reputation /
Sábháilte in:
Rannpháirtithe: | Lim, Ming (Eagarthóir), Machado, Joana Cesar (Eagarthóir), Iglesias, Oriol (Eagarthóir) |
---|---|
Formáid: | Leictreonach Ríomhleabhar |
Teanga: | Béarla |
Foilsithe / Cruthaithe: |
[Bradford, West Yorkshire, England] :
Emerald,
[2015]
|
Sraith: | Marketing Intelligence & Planning,
Volume 33 Number 2 |
Ábhair: | |
Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Míreanna comhchosúla
The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
de réir: Kuria, N. Wairimu
Foilsithe / Cruthaithe: (2010)
de réir: Kuria, N. Wairimu
Foilsithe / Cruthaithe: (2010)
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
de réir: Hatch, Mary Jo
Foilsithe / Cruthaithe: (2008)
de réir: Hatch, Mary Jo
Foilsithe / Cruthaithe: (2008)
How to measure and manage your corporate reputation
de réir: Hannington, Terry
Foilsithe / Cruthaithe: (2004)
de réir: Hannington, Terry
Foilsithe / Cruthaithe: (2004)
Corporate reputation managing opportunities and threats /
Foilsithe / Cruthaithe: (2011)
Foilsithe / Cruthaithe: (2011)
Corporate branding in Facebook fan pages : ideas for improving your brand value /
de réir: Zamith Brito, Eliane Pereira, et al.
Foilsithe / Cruthaithe: (2015)
de réir: Zamith Brito, Eliane Pereira, et al.
Foilsithe / Cruthaithe: (2015)
Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
de réir: Haywood, Roger
Foilsithe / Cruthaithe: (2005)
de réir: Haywood, Roger
Foilsithe / Cruthaithe: (2005)
Designing B2B brands lessons from Deloitte and 182,000 brand managers /
de réir: Martinez Onaindia, Carlos
Foilsithe / Cruthaithe: (2013)
de réir: Martinez Onaindia, Carlos
Foilsithe / Cruthaithe: (2013)
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
de réir: J., Tatiana Soto
Foilsithe / Cruthaithe: (2008)
de réir: J., Tatiana Soto
Foilsithe / Cruthaithe: (2008)
Brand, organizational identity and reputation in SMEs an overview /
Foilsithe / Cruthaithe: (2007)
Foilsithe / Cruthaithe: (2007)
Brand anarchy managing corporate reputation /
de réir: Earl, Steve
Foilsithe / Cruthaithe: (2012)
de réir: Earl, Steve
Foilsithe / Cruthaithe: (2012)
Connective branding building brand equity in a demanding world /
de réir: Fisher-Buttinger, Claudia
Foilsithe / Cruthaithe: (2008)
de réir: Fisher-Buttinger, Claudia
Foilsithe / Cruthaithe: (2008)
Trust the brand corporate reputation management in private banking /
de réir: Knipp, Verena A.
Foilsithe / Cruthaithe: (2009)
de réir: Knipp, Verena A.
Foilsithe / Cruthaithe: (2009)
Employer brand management : practical lessons from the world's leading employers /
de réir: Mosley, Richard, 1964-
Foilsithe / Cruthaithe: (2014)
de réir: Mosley, Richard, 1964-
Foilsithe / Cruthaithe: (2014)
Corporate cultures and global brands
Foilsithe / Cruthaithe: (2004)
Foilsithe / Cruthaithe: (2004)
Basics of branding : a practical guide for managers /
de réir: Gronlund, Jay
Foilsithe / Cruthaithe: (2013)
de réir: Gronlund, Jay
Foilsithe / Cruthaithe: (2013)
Brand Hollywood /
de réir: Grainage, Paul
Foilsithe / Cruthaithe: (2008)
de réir: Grainage, Paul
Foilsithe / Cruthaithe: (2008)
Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
de réir: Makuyu-Mwania, Linda Nkirote
Foilsithe / Cruthaithe: (2007)
de réir: Makuyu-Mwania, Linda Nkirote
Foilsithe / Cruthaithe: (2007)
Handbook of brand relationships
Foilsithe / Cruthaithe: (2009)
Foilsithe / Cruthaithe: (2009)
European business and brand building
Foilsithe / Cruthaithe: (2012)
Foilsithe / Cruthaithe: (2012)
You are the brand
de réir: Adubato, Steve
Foilsithe / Cruthaithe: (2011)
de réir: Adubato, Steve
Foilsithe / Cruthaithe: (2011)
Perspectives on branding
de réir: Miletsky, Jason I.
Foilsithe / Cruthaithe: (2009)
de réir: Miletsky, Jason I.
Foilsithe / Cruthaithe: (2009)
Brand Bible the complete guide to building, designing, and sustaining brands /
Foilsithe / Cruthaithe: (2012)
Foilsithe / Cruthaithe: (2012)
Igniting the brand strategies that have shot brands to success /
de réir: Cahill, Jonathan
Foilsithe / Cruthaithe: (2008)
de réir: Cahill, Jonathan
Foilsithe / Cruthaithe: (2008)
Rethinking prestige branding : secrets of the ueber-brands /
de réir: Schaefer, Wolfgang, et al.
Foilsithe / Cruthaithe: (2015)
de réir: Schaefer, Wolfgang, et al.
Foilsithe / Cruthaithe: (2015)
Brand zero : the complete branding guide for start-ups /
de réir: Tai, Jacky
Foilsithe / Cruthaithe: (2014)
de réir: Tai, Jacky
Foilsithe / Cruthaithe: (2014)
Romancing the brand : how brands create strong, intimate relationships with customers /
de réir: Halloran, Tim, 1969-
Foilsithe / Cruthaithe: (2014)
de réir: Halloran, Tim, 1969-
Foilsithe / Cruthaithe: (2014)
Brand management
Foilsithe / Cruthaithe: (2008)
Foilsithe / Cruthaithe: (2008)
Handbook of brand semiotics /
Foilsithe / Cruthaithe: (2015)
Foilsithe / Cruthaithe: (2015)
60-minute brand strategist the essential brand book for marketing professionals /
de réir: Mootee, Idris, 1958-
Foilsithe / Cruthaithe: (2013)
de réir: Mootee, Idris, 1958-
Foilsithe / Cruthaithe: (2013)
What great brands do : the seven brand-building principles that separate the best from the rest /
de réir: Yohn, Denise Lee, 1967-
Foilsithe / Cruthaithe: (2014)
de réir: Yohn, Denise Lee, 1967-
Foilsithe / Cruthaithe: (2014)
The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
de réir: Salinas, Gabriela
Foilsithe / Cruthaithe: (2009)
de réir: Salinas, Gabriela
Foilsithe / Cruthaithe: (2009)
Managing corporate reputation a specially commissioned report /
de réir: Dalton, John M., 1942-
Foilsithe / Cruthaithe: (2003)
de réir: Dalton, John M., 1942-
Foilsithe / Cruthaithe: (2003)
The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
de réir: Mathieson, Rick
Foilsithe / Cruthaithe: (2010)
de réir: Mathieson, Rick
Foilsithe / Cruthaithe: (2010)
The experience effect engage your customers with a consistent and memorable brand experience /
de réir: Joseph, Jim, 1963-
Foilsithe / Cruthaithe: (2010)
de réir: Joseph, Jim, 1963-
Foilsithe / Cruthaithe: (2010)
The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
de réir: Githinji, Kennedy Gakuru
Foilsithe / Cruthaithe: (2011)
de réir: Githinji, Kennedy Gakuru
Foilsithe / Cruthaithe: (2011)
Corporate social responsibility, governance and corporate reputation
de réir: Gottschalk, Petter, 1950-
Foilsithe / Cruthaithe: (2011)
de réir: Gottschalk, Petter, 1950-
Foilsithe / Cruthaithe: (2011)
Retail marketing and branding a definitive guide to maximizing ROI /
de réir: Perrey, Jesko
Foilsithe / Cruthaithe: (2011)
de réir: Perrey, Jesko
Foilsithe / Cruthaithe: (2011)
Retail marketing and branding a definitive guide to maximizing ROI /
de réir: Perrey, Jesko
Foilsithe / Cruthaithe: (2013)
de réir: Perrey, Jesko
Foilsithe / Cruthaithe: (2013)
Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
de réir: Vincent, Laurence
Foilsithe / Cruthaithe: (2012)
de réir: Vincent, Laurence
Foilsithe / Cruthaithe: (2012)
Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
de réir: Mbalya, Richard
Foilsithe / Cruthaithe: (2010)
de réir: Mbalya, Richard
Foilsithe / Cruthaithe: (2010)
Míreanna comhchosúla
-
The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
de réir: Kuria, N. Wairimu
Foilsithe / Cruthaithe: (2010) -
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
de réir: Hatch, Mary Jo
Foilsithe / Cruthaithe: (2008) -
How to measure and manage your corporate reputation
de réir: Hannington, Terry
Foilsithe / Cruthaithe: (2004) -
Corporate reputation managing opportunities and threats /
Foilsithe / Cruthaithe: (2011) -
Corporate branding in Facebook fan pages : ideas for improving your brand value /
de réir: Zamith Brito, Eliane Pereira, et al.
Foilsithe / Cruthaithe: (2015)