QR Kodea

Brand, identity and corporate reputation /

Gorde:

Xehetasun bibliografikoak
Beste egile batzuk:	Lim, Ming (Argitaratzailea), Machado, Joana Cesar (Argitaratzailea), Iglesias, Oriol (Argitaratzailea)
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	[Bradford, West Yorkshire, England] : Emerald, [2015]
Saila:	Marketing Intelligence & Planning, Volume 33 Number 2
Gaiak:	Branding (Marketing) Business communication. Corporate image. Corporations > Public relations. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
nork: Kuria, N. Wairimu
Argitaratua: (2010)

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
nork: Hatch, Mary Jo
Argitaratua: (2008)

How to measure and manage your corporate reputation
nork: Hannington, Terry
Argitaratua: (2004)

Corporate reputation managing opportunities and threats /
Argitaratua: (2011)

Corporate branding in Facebook fan pages : ideas for improving your brand value /
nork: Zamith Brito, Eliane Pereira, et al.
Argitaratua: (2015)

Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
nork: Haywood, Roger
Argitaratua: (2005)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
nork: Martinez Onaindia, Carlos
Argitaratua: (2013)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
nork: J., Tatiana Soto
Argitaratua: (2008)

Brand, organizational identity and reputation in SMEs an overview /
Argitaratua: (2007)

Brand anarchy managing corporate reputation /
nork: Earl, Steve
Argitaratua: (2012)

Connective branding building brand equity in a demanding world /
nork: Fisher-Buttinger, Claudia
Argitaratua: (2008)

Trust the brand corporate reputation management in private banking /
nork: Knipp, Verena A.
Argitaratua: (2009)

Employer brand management : practical lessons from the world's leading employers /
nork: Mosley, Richard, 1964-
Argitaratua: (2014)

Corporate cultures and global brands
Argitaratua: (2004)

Basics of branding : a practical guide for managers /
nork: Gronlund, Jay
Argitaratua: (2013)

Brand Hollywood /
nork: Grainage, Paul
Argitaratua: (2008)

Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
nork: Makuyu-Mwania, Linda Nkirote
Argitaratua: (2007)

Handbook of brand relationships
Argitaratua: (2009)

European business and brand building
Argitaratua: (2012)

You are the brand
nork: Adubato, Steve
Argitaratua: (2011)

Perspectives on branding
nork: Miletsky, Jason I.
Argitaratua: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Argitaratua: (2012)

Igniting the brand strategies that have shot brands to success /
nork: Cahill, Jonathan
Argitaratua: (2008)

Rethinking prestige branding : secrets of the ueber-brands /
nork: Schaefer, Wolfgang, et al.
Argitaratua: (2015)

Brand zero : the complete branding guide for start-ups /
nork: Tai, Jacky
Argitaratua: (2014)

Romancing the brand : how brands create strong, intimate relationships with customers /
nork: Halloran, Tim, 1969-
Argitaratua: (2014)

Brand management
Argitaratua: (2008)

Handbook of brand semiotics /
Argitaratua: (2015)

60-minute brand strategist the essential brand book for marketing professionals /
nork: Mootee, Idris, 1958-
Argitaratua: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
nork: Yohn, Denise Lee, 1967-
Argitaratua: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
nork: Salinas, Gabriela
Argitaratua: (2009)

Managing corporate reputation a specially commissioned report /
nork: Dalton, John M., 1942-
Argitaratua: (2003)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
nork: Mathieson, Rick
Argitaratua: (2010)

The experience effect engage your customers with a consistent and memorable brand experience /
nork: Joseph, Jim, 1963-
Argitaratua: (2010)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
nork: Githinji, Kennedy Gakuru
Argitaratua: (2011)

Corporate social responsibility, governance and corporate reputation
nork: Gottschalk, Petter, 1950-
Argitaratua: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2013)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
nork: Vincent, Laurence
Argitaratua: (2012)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
nork: Mbalya, Richard
Argitaratua: (2010)