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Brand, identity and corporate reputation /

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς:	Lim, Ming (Επιμελητής έκδοσης), Machado, Joana Cesar (Επιμελητής έκδοσης), Iglesias, Oriol (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	[Bradford, West Yorkshire, England] : Emerald, [2015]
Σειρά:	Marketing Intelligence & Planning, Volume 33 Number 2
Θέματα:	Branding (Marketing) Business communication. Corporate image. Corporations > Public relations. Electronic books.
Διαθέσιμο Online:	An electronic book accessible through the World Wide Web; click to view
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Παρόμοια τεκμήρια

The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
από: Kuria, N. Wairimu
Έκδοση: (2010)

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
από: Hatch, Mary Jo
Έκδοση: (2008)

How to measure and manage your corporate reputation
από: Hannington, Terry
Έκδοση: (2004)

Corporate reputation managing opportunities and threats /
Έκδοση: (2011)

Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
από: Haywood, Roger
Έκδοση: (2005)

Corporate branding in Facebook fan pages : ideas for improving your brand value /
από: Zamith Brito, Eliane Pereira, κ.ά.
Έκδοση: (2015)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
από: Martinez Onaindia, Carlos
Έκδοση: (2013)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
από: J., Tatiana Soto
Έκδοση: (2008)

Brand, organizational identity and reputation in SMEs an overview /
Έκδοση: (2007)

Brand anarchy managing corporate reputation /
από: Earl, Steve
Έκδοση: (2012)

Trust the brand corporate reputation management in private banking /
από: Knipp, Verena A.
Έκδοση: (2009)

Connective branding building brand equity in a demanding world /
από: Fisher-Buttinger, Claudia
Έκδοση: (2008)

Employer brand management : practical lessons from the world's leading employers /
από: Mosley, Richard, 1964-
Έκδοση: (2014)

Corporate cultures and global brands
Έκδοση: (2004)

Basics of branding : a practical guide for managers /
από: Gronlund, Jay
Έκδοση: (2013)

Brand Hollywood /
από: Grainage, Paul
Έκδοση: (2008)

Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
από: Makuyu-Mwania, Linda Nkirote
Έκδοση: (2007)

Handbook of brand relationships
Έκδοση: (2009)

European business and brand building
Έκδοση: (2012)

You are the brand
από: Adubato, Steve
Έκδοση: (2011)

Perspectives on branding
από: Miletsky, Jason I.
Έκδοση: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Έκδοση: (2012)

Igniting the brand strategies that have shot brands to success /
από: Cahill, Jonathan
Έκδοση: (2008)

Rethinking prestige branding : secrets of the ueber-brands /
από: Schaefer, Wolfgang, κ.ά.
Έκδοση: (2015)

Brand zero : the complete branding guide for start-ups /
από: Tai, Jacky
Έκδοση: (2014)

Romancing the brand : how brands create strong, intimate relationships with customers /
από: Halloran, Tim, 1969-
Έκδοση: (2014)

Brand management
Έκδοση: (2008)

Handbook of brand semiotics /
Έκδοση: (2015)

60-minute brand strategist the essential brand book for marketing professionals /
από: Mootee, Idris, 1958-
Έκδοση: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
από: Yohn, Denise Lee, 1967-
Έκδοση: (2014)

Managing corporate reputation a specially commissioned report /
από: Dalton, John M., 1942-
Έκδοση: (2003)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
από: Salinas, Gabriela
Έκδοση: (2009)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
από: Mathieson, Rick
Έκδοση: (2010)

Corporate social responsibility, governance and corporate reputation
από: Gottschalk, Petter, 1950-
Έκδοση: (2011)

The experience effect engage your customers with a consistent and memorable brand experience /
από: Joseph, Jim, 1963-
Έκδοση: (2010)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
από: Githinji, Kennedy Gakuru
Έκδοση: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
από: Perrey, Jesko
Έκδοση: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
από: Perrey, Jesko
Έκδοση: (2013)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
από: Vincent, Laurence
Έκδοση: (2012)

Corporate community relations the principle of the neighbor of choice /
από: Burke, Edmund M.
Έκδοση: (1999)