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Brand, identity and corporate reputation /

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Awduron Eraill:	Lim, Ming (Golygydd), Machado, Joana Cesar (Golygydd), Iglesias, Oriol (Golygydd)
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	[Bradford, West Yorkshire, England] : Emerald, [2015]
Cyfres:	Marketing Intelligence & Planning, Volume 33 Number 2
Pynciau:	Branding (Marketing) Business communication. Corporate image. Corporations > Public relations. Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
gan: Kuria, N. Wairimu
Cyhoeddwyd: (2010)

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
gan: Hatch, Mary Jo
Cyhoeddwyd: (2008)

How to measure and manage your corporate reputation
gan: Hannington, Terry
Cyhoeddwyd: (2004)

Corporate reputation managing opportunities and threats /
Cyhoeddwyd: (2011)

Corporate branding in Facebook fan pages : ideas for improving your brand value /
gan: Zamith Brito, Eliane Pereira, et al.
Cyhoeddwyd: (2015)

Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
gan: Haywood, Roger
Cyhoeddwyd: (2005)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
gan: Martinez Onaindia, Carlos
Cyhoeddwyd: (2013)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
gan: J., Tatiana Soto
Cyhoeddwyd: (2008)

Brand, organizational identity and reputation in SMEs an overview /
Cyhoeddwyd: (2007)

Brand anarchy managing corporate reputation /
gan: Earl, Steve
Cyhoeddwyd: (2012)

Connective branding building brand equity in a demanding world /
gan: Fisher-Buttinger, Claudia
Cyhoeddwyd: (2008)

Trust the brand corporate reputation management in private banking /
gan: Knipp, Verena A.
Cyhoeddwyd: (2009)

Employer brand management : practical lessons from the world's leading employers /
gan: Mosley, Richard, 1964-
Cyhoeddwyd: (2014)

Corporate cultures and global brands
Cyhoeddwyd: (2004)

Basics of branding : a practical guide for managers /
gan: Gronlund, Jay
Cyhoeddwyd: (2013)

Brand Hollywood /
gan: Grainage, Paul
Cyhoeddwyd: (2008)

Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
gan: Makuyu-Mwania, Linda Nkirote
Cyhoeddwyd: (2007)

Handbook of brand relationships
Cyhoeddwyd: (2009)

European business and brand building
Cyhoeddwyd: (2012)

You are the brand
gan: Adubato, Steve
Cyhoeddwyd: (2011)

Perspectives on branding
gan: Miletsky, Jason I.
Cyhoeddwyd: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Cyhoeddwyd: (2012)

Igniting the brand strategies that have shot brands to success /
gan: Cahill, Jonathan
Cyhoeddwyd: (2008)

Rethinking prestige branding : secrets of the ueber-brands /
gan: Schaefer, Wolfgang, et al.
Cyhoeddwyd: (2015)

Brand zero : the complete branding guide for start-ups /
gan: Tai, Jacky
Cyhoeddwyd: (2014)

Romancing the brand : how brands create strong, intimate relationships with customers /
gan: Halloran, Tim, 1969-
Cyhoeddwyd: (2014)

Brand management
Cyhoeddwyd: (2008)

Handbook of brand semiotics /
Cyhoeddwyd: (2015)

60-minute brand strategist the essential brand book for marketing professionals /
gan: Mootee, Idris, 1958-
Cyhoeddwyd: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
gan: Yohn, Denise Lee, 1967-
Cyhoeddwyd: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
gan: Salinas, Gabriela
Cyhoeddwyd: (2009)

Managing corporate reputation a specially commissioned report /
gan: Dalton, John M., 1942-
Cyhoeddwyd: (2003)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
gan: Mathieson, Rick
Cyhoeddwyd: (2010)

The experience effect engage your customers with a consistent and memorable brand experience /
gan: Joseph, Jim, 1963-
Cyhoeddwyd: (2010)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
gan: Githinji, Kennedy Gakuru
Cyhoeddwyd: (2011)

Corporate social responsibility, governance and corporate reputation
gan: Gottschalk, Petter, 1950-
Cyhoeddwyd: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
Cyhoeddwyd: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
Cyhoeddwyd: (2013)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
gan: Vincent, Laurence
Cyhoeddwyd: (2012)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
gan: Mbalya, Richard
Cyhoeddwyd: (2010)