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The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /

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Detalhes bibliográficos
Autor principal:	Lowenstein, Michael W., 1942- (Author)
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Milwaukee, Wisconsin : ASQ Quality Press, 2011.
Assuntos:	Customer loyalty. Customer services. Customer relations. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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