The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
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Main Author: | Lowenstein, Michael W., 1942- (Author) |
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Format: | Electronic eBook |
Language: | English |
Published: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2011.
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Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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