The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
Gardado en:
| Autor Principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2011.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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| Descrición Física: | 1 online resource (398 pages) : illustrations |
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| Bibliografía: | Includes bibliographical references (pages 337-347) and index. |
| ISBN: | 9780873898119 (e-book) |