Back where we belong - marketing as the organization's core strategy /
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald,
2014.
|
| Series: | Journal of Service Management,
Volume 25 Number 2 |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002065058.0 | ||
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| 007 | cr cn||||||||| | ||
| 008 | 140913t20142014enkad ob 000 0 eng d | ||
| 020 | |z 9781784410971 | ||
| 020 | |a 9781784410988 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10900544 | ||
| 035 | |a (OCoLC)885122539 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5411 |b .B335 2014eb |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 245 | 0 | 0 | |a Back where we belong - marketing as the organization's core strategy / |c guest editors, Bo Edvardsson and Philipp Klaus. |
| 264 | 1 | |a [Bradford, England] : |b Emerald, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (131 pages) : |b illustrations, chart, tables. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a Journal of Service Management, |x 1757-5818 ; |v Volume 25 Number 2 | |
| 500 | |a "formerly International Journal of Service Industry Management." | ||
| 504 | |a Includes bibliographical references at the end of each chapters. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed September 11, 2014). | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing |v Congresses. | |
| 650 | 0 | |a Marketing. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Edvardsson, Bo, |e editor. | |
| 700 | 1 | |a Klaus, Philipp, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Back where we belong - marketing as the organization's core strategy. |d [Bradford, England] : Emerald, c2014 |h approximately 131 pages |k Journal of Service Management ; Volume 25 Number 2 |x 1757-5818 |z 9781784410971 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10900544 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 174849 |d 174849 | ||