Back where we belong - marketing as the organization's core strategy /

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Bibliographic Details
Other Authors: Edvardsson, Bo (Editor), Klaus, Philipp (Editor)
Format: Electronic eBook
Language:English
Published: [Bradford, England] : Emerald, 2014.
Series:Journal of Service Management, Volume 25 Number 2
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |a 9781784410988 (e-book) 
035 |a (CaPaEBR)ebr10900544 
035 |a (OCoLC)885122539 
040 |a CaPaEBR  |b eng  |e rda  |e pn  |c CaPaEBR 
050 1 4 |a HF5411  |b .B335 2014eb 
082 0 4 |a 658.8  |2 23 
245 0 0 |a Back where we belong - marketing as the organization's core strategy /  |c guest editors, Bo Edvardsson and Philipp Klaus. 
264 1 |a [Bradford, England] :  |b Emerald,  |c 2014. 
264 4 |c ©2014 
300 |a 1 online resource (131 pages) :  |b illustrations, chart, tables. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 0 |a Journal of Service Management,  |x 1757-5818 ;  |v Volume 25 Number 2 
500 |a "formerly International Journal of Service Industry Management." 
504 |a Includes bibliographical references at the end of each chapters. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed September 11, 2014). 
590 |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. 
650 0 |a Marketing  |v Congresses. 
650 0 |a Marketing. 
655 0 |a Electronic books. 
700 1 |a Edvardsson, Bo,  |e editor. 
700 1 |a Klaus, Philipp,  |e editor. 
776 0 8 |i Print version:  |t Back where we belong - marketing as the organization's core strategy.  |d [Bradford, England] : Emerald, c2014  |h approximately 131 pages  |k Journal of Service Management ; Volume 25 Number 2  |x 1757-5818  |z 9781784410971 
797 2 |a ebrary. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10900544  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 174849  |d 174849