Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /

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Autore principale:	Allen, Danica R., 1959- (Autore)
Ente Autore:	American Society for Quality
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Milwaukee, Wisconsin : ASQ Quality Press, 2004.
Soggetti:	Consumer satisfaction > Research. Customer loyalty > Research. Customer services > Quality control > Research. Customer services > Management > Research. Marketing research > Management. Electronic books.
Accesso online:	An electronic book accessible through the World Wide Web; click to view
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