Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /
Sparad:
Huvudskapare: | Janotta, Sarah-Mailin (Författare, medförfattare) |
---|---|
Materialtyp: | Elektronisk E-bok |
Språk: | engelska |
Publicerad: |
Hamburg :
Anchor Academic Publishing,
2014.
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Ämnen: | |
Länkar: | An electronic book accessible through the World Wide Web; click to view |
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