Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /
Bewaard in:
Hoofdauteur: | |
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Formaat: | Elektronisch E-boek |
Taal: | Engels |
Gepubliceerd in: |
Hamburg :
Anchor Academic Publishing,
2014.
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Onderwerpen: | |
Online toegang: | An electronic book accessible through the World Wide Web; click to view |
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Fysieke beschrijving: | 1 online resource (133 pages) : illustrations |
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Bibliografie: | Includes bibliographical references. |
ISBN: | 9783954895151 (e-book) |