Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /
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| Autor principal: | |
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| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
Hamburg :
Anchor Academic Publishing,
2014.
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| Materias: | |
| Acceso en línea: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetas: |
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| Descripción Física: | 1 online resource (133 pages) : illustrations |
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| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783954895151 (e-book) |