Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hamburg :
Anchor Academic Publishing,
2014.
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| Schlagworte: | |
| Online-Zugang: | An electronic book accessible through the World Wide Web; click to view |
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| Beschreibung: | 1 online resource (133 pages) : illustrations |
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| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783954895151 (e-book) |